Exciting Month of Upcoming Web Projects: February Recap

TASMAN-AI: Tourism Tasmania brings back human craftsmanship.
NAKED SPRITE BOTTLES: Sprite reduces their carbon footprint.
BECOMING INFLUENCERS?: Our graphic designers step-up their marketing.
TESLA RECALL: Tesla vehicles are being recalled over font-size.
AUSSIE BRANDS IN CHINA: Aussie brands gaining traction in China for premium branding.
NEW AND NOTEWORTHY: Pepsi trolls Coca Cola, 100 ways to change your lifestyle, and 1940s adverts.

Highlights from February

This month has been bustling with plenty of project kick-off meetings, new custom web projects getting underway, and a few more in the final stages before launch. We've also been busy helping our existing clients with a range of on-brand collateral for upcoming events.

Most importantly of all though, we are excited to reveal our newest team member in the office - Charli! Charli is our beloved toy Cavoodle (not fried chicken!) who is a Nap Supervisor, Bug Catcher, and Meeting Disruptor - she's such a versatile addition to our team!

SOMETHING WE SAW

TasmanAI bringing back human creativity

Tourism Tasmania's new campaign, TasmanAI, is aiming to shake up the scene dominated by AI image generators like Midjourney and DALL·E 3. TasmanAI employs real-life artists, who craft your requests with genuine human flair—and yes, you'll have to wait for that touch of magic! It's all about bringing back the warmth and charm of human creativity. Instead of instant robotic images, TasmanAI cheekily reminds us of the joy of waiting for something crafted with love and mischief. By injecting a dose of humour and humanity, TasmanAI adds a delightful twist to image generation in the tourism game.

Watch video

SOMETHING WE READ

Is Sprite making the right steps for sustainability?

With the ongoing trend with sustainable packaging, Sprite is testing a new concept in the UK market with "Naked," a bottle devoid of its traditional label. This minimalist approach aims to reduce waste and environmental impact while still maintaining brand recognition through its iconic green hue and embossed logo. While it's a great marketing move to gain attention and the right step towards reduction in waste, only 2% of plastic is reduced from this move. This raises the question of whether Sprite is genuinely concerned for the environment or performing a greenwashing marketing strategy.

SOMETHING WE MADE

The duality of our graphic designers

As a team, we've recently dipped our toes into the world of TikTok marketing, and it's been quite the adventure! We've pushed ourselves out of our comfort zone to create fun and entertaining videos where we rate book covers and take a lighthearted look at the personal branding of F1 drivers (with all due respect of course...!) as well as sharing relatable things us graphic designers go through.

This new endeavour has been a blast, and we're eager to keep the momentum going. So, if you have any ideas for what we should rate next – whether it's movie posters, album covers, or anything else – please let us know!

Visit our TikTok

SOMETHING WE SAW

Tesla's recall over font size

Tesla has issued a recall for its vehicles due to a font issue in the touchscreen interface. The font, which does not meet federal safety standards for readability, affects certain visual information, potentially causing safety concerns. While the recall may seem relatively minor compared to other automotive recalls, it highlights the importance of design in ensuring user safety and regulatory compliance. As always, a win for accessibility is a win for everyone, as this change will improve the experience for every driver.

SOMETHING WE READ

Australian brands excelling overseas

Australian brands are striving to enter the Chinese market by emphasising their premium quality and distinct brand, as demonstrated by Pendleton Olive Estate. Standing out from European competitors and highlighting Australian produce's clean image are essential steps. Despite tariffs impacting products like Australian wine, the demand for high-quality Western goods persists. To succeed in the Chinese market, local businesses must maintain their differentiation and actively promote Australian premium branding.

SOMETHING WE SPOTTED