Content on Our new website for J Wyndham Prince: July Recap
DIGITAL TRANSFORMATION: A modern new website for J. Wyndham Prince.
COOKIES FOR ALL: Google won't ditch third-party cookies after all.
FLIP PHONE RESURGENCE: Samsung's activation has us on board.
NEW & NOTEWORTHY: A new old logo for DC, the Deadpool X F1 crossover we should have seen coming, and X has been sued.
Highlights from July
We're officially past the halfway point of the year, a fact we'd like to move swiftly passed as we simply can't wrap our heads around it. Instead, we'd like to focus on some highlights: we celebrated several birthdays in the team this month (including our own; 22 this year!), plus we launched a new website for J. Wyndham Prince. Check it out below.
New website for J. Wyndham Prince
SOMETHING WE MADE
New website for J. Wyndham Prince
J. Wyndham Prince
Over the past few months, we've had the pleasure of collaborating with the J. Wyndham Prince team to create a new website for them. Leaders in the engineering space, J. Wyndham Prince's website no longer reflected their innovative, high-quality business ethos. We custom designed and developed a modern, user-friendly, inviting website for the business that will serve them for many years to come. We're proud of the outcome; check it out!
Two Column News Article on Our new website for J Wyndham Prince: July Recap
Google won't ditch third-party cookies after all
Google has walked back its decision to eliminate third-party cookies from Chrome. Instead, it says it will introduce a feature that "lets people make an informed choice that applies across their web browsing".
Google's initial plan to remove third-party cookies aimed to address privacy concerns but has been delayed multiple times before being abandoned this week.
A flipping good campaign from Samsung
Samsung, in collaboration with Transport for London, has transformed Old Street into "Fold Street" to celebrate its new foldable phones. The immersive activation sees London bus, benches, lampposts and iconic red phone booths bent at a 90 degree angle, inviting passersby to take photos and learn more about the new range.
We think Samsung absolutely nailed this activation, making us want to get our hands on their new range of phones.
Two Column News Article on Our new website for J Wyndham Prince: July Recap
Nike knows its target audience
This month, to coincide with the Paris Olympics, Nike released its latest campaign, which proudly proclaims, 'Winning isn't for everyone'.
When we first saw billboards adorning the slogan, we thought, "that's a little arrogant," then, "I'm not the target audience."
Nike knows its audience. They're not for the many, but the few. By knowing their audience, they're able to deliver a campaign that speaks directly to their true fans, the ones who will part with their money, and wastes no time trying to win over the masses. And they've certainly ruffled some feathers with this one, if their YouTube comments section is anything to go by.
Paris 2024 pictograms
We're all familiar with the pictograms depicting the various sports at the Olympics, but have you thought about the time and consideration that goes into crafting all 40 for each Olympic Games?
This video takes a fascinating look at why they exist, what makes a good one, and their evolution over the past 60 years since their introduction.
While the 2024 pictograms get points for shooting for creativity, breaking from the designs we've seen over and over, the execution lets them down. We think the pictograms lack clarity, and their fine details break down when scaled to a small size. What do you think of them?
