Mater Dei launched their Work and Community Pathways to provide opportunities to young people who have completed their schooling, as well as invaluable assessment and therapy services. They enlisted our help to develop every aspect of the brand from naming to launch.
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We worked with the Mater Dei team extensively on every aspect of the brand, starting with the name. Having a working name, Work and Community Pathways, referred to colloquially as Pathways, meant that there were already strong ties to an existing identity. Our marketing and design team had the task of creating a new identity which related to the existing identity, but was still strong in its own right. Through several naming workshops and research, our teams arrived at the new name; NextPath.
With a new name and logo, NextPath needed a series of collateral to help launch the new brand. Our design team created:
- business cards
- a letterhead
- custom illustrations conveying future student goals, such as independently catching public transport and socialising with friends
- signage including window decals, wall art and a 3D sign
- program flyers
- staff and student handbooks
- table cloths
- pens
- pull up banners
- a landing page
- a website
- social media assets
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Content on NextPath
Split Image Panel on NextPath
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